“You go to work to get interrupted.”

QuestionWhat is your take on the typical workplace?

Jason Fried (founder of 37signals n.n.): Yeah, my feeling is that the modern workplace is structured completely wrong. It’s really optimized for interruptions. And interruptions are the enemy of work. They are the enemy of productivity, they are the enemy of creativity and they are the enemy of everything. But that’s what the modern workplace is all about, it’s interruptions. Everyone’s calling meetings all the time, everyone’s screaming people’s names across the thing, there’s phones ringing all the time. People are walking around. It’s all about interruptions. And people go to work today, and then they end up doing most of their real work after work, or on the weekends. So, people are working longer hours, people are tired – I’m working 50-60 hours this week. It’s not that there’s 50 or 60 hours worth of work to do, it’s because you don’t work at work anymore. You go to work to get interrupted.

What happens is, is that you show up at work and you sit down and you don’t just immediately begin working, like you have to roll into work. You have to sort of get into a zone, just like you don’t just go to sleep, like you lay down and you go to sleep. You go to work too. But then you know, 45 minutes in, there’s a meeting. And so, now you don’t have a work day anymore, you have like this work moment that was only 45 minutes. And it’s not really 45 minutes, it’s more like 20 minutes, because it takes some time to get into it and then you’ve got to get out of it and you’ve got to go to a meeting.

Then when the meeting’s over, you’re probably pissed off anyway because it was a waste of time and then the meeting’s over and you don’t just go right back to work again, you got to kind of slowly get back into work. And then there’s a conference call, and then someone calls your name, “Hey, come a check this out. Come over here.” And like before you know it, its 4:00 and you’ve got nothing done today. And this is what’s happening all over corporate America right now. Everybody I know, I don’t care what business they’re in. Like when I talk to them about this, it’s like “Yeah, that’s my life.” Like, that is my life, and it’s wrong.

(Am vazut interviul de mai sus acum ceva timp si am vrut sa il salvez si sa scriu despre el. Probabil am fost intrerupt si am uitat. L-am regasit ieri pe blog la Dowel.)

Edelman Trust Barometer + știri din .ro

Manly.ro (singura revistă online dedicată în exclusivitate bărbaților din România) si-a facut debutul oficial printr-o petrecere la Sky Bar. Nice party! Un proiect in care sunt implicati, cu diverse roluri, Răzvan Dinu, Bobby Voicu și Toma Nicolau.

Iulian Comanescu povesteste despre colectia Spaţii publice, de la Humanitas, lansata odata cu cartea Cum să devii un Nimeni (de citit, daca te gandesti sa faci o paine din branding, comunicare etc.)

Smark.ro zice ca Jumatate dintre marketeri estimeaza pentru 2011 bugete mai mari. Ura. “Aproximativ jumatate dintre respondenti preconizeaza ca, per total, cheltuieluile cu marketingul vor creste usor, iar 9% dintre ei sunt de parere ca vom asista la o crestere semnificativa, de 25% sau mai mult, fata de anul trecut.” Cititi restul articolului pentru detalii. O sa aveti nevoie de un cont de utiilizator, dar merita oricum sa il faceti.

Edelman Trust Barometer

Edelman PR a scos pe piata editia 2011 a Edelman Trust Barometer. Cateva dintre rezultatele studiului:

  • Trust continues to fragment across multiple sources of authority, multiple media channels and via a thirst for multiple pieces of communication to get a trusted message embedded and believed.
  • Trust in the CEO is decreasing (up in nearly every major economy, according to the 2011 findings), (s)he is not ‘in it’ alone. In times of Crisis people expect that others (Experts, Academics, NGOs) will support the CEO as credible spokespeople.
  • NGOs score well and ‘most trusted’ of the four major institutions of Business, Government, NGOs and Media. Of these, once again, Media is the big loser.
  • A further trend, first noted in 2009 and 2010, sees a falling peer-to-peer trust. This is probably due to the exponential rise in the number of online friends.

Mai multe comentarii asupra studiului gasiti pe blogul lui Richard Edelman.

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Mercedes-Benz. Concurs. 125 de premii.

Pe 29 ianuarie, Mercedes-Benz aniverseaza 125 de ani de cand a inventat automobilul. 125 de ani de inovatie si 125 de ani de cand oameni folosesc automobile Mercedes-Benz.

Cu acest prilej Mercedes-Benz Romania lanseaza pe pagina de Facebook un concurs cu 125 de premii:

  • un test drive de un week-end cu un model Mercedes-Benz Noul CLS – premiul I
  • un test drive de un week-end cu un model Mercedes-Benz Clasa C Noua Generatie – premiul II
  • un test drive de un week-end cu un model Mercedes-Benz Clasa E– premiul III
  • un test drive de un week-end cu un model Mercedes-Benz Noul Vito – premiul IV
  • un test drive de un week-end cu un model Mercedes-Benz GLK – premiul V
  • 120 de accesorii Mercedes-Benz: 120 puzzle “125 ani” şi 120 carti poştale cu imagini variabile “125 ani” – premiile 6-125.

Detalii despre concurs si conditii de participare gasiti pe pagina de Facebook Mercedes-Benz Romania.

Regulamentul Mercedes-Benz Storytellers.

Media Training – Cum te porți cu camera TV?

Un video interesant, cu cele mai importante reguli ale comunicarii in interviurile video. Dar… Vorbitul in fata camerei , ca orice altceva in viata, cere exercitiu. Sugestiile ar trebui implementate una cate una, in timp. Daca le incerci pe toate deodata iese un circ. Si daca vrei sa fii sigur ca iese bine angajeaza un profesionist pentru training.


(via Mark Ragan)

PR Readings (pe 3 ianuarie)

Ce poti să faci pe 3 ianuarie la birou? Răspunzi la mailuri, împarți felicitări si răspunsuri la felicitări, în stânga și în dreapta. Și îți iei porția de plimbat pe net.

Coca-Cola Wraps Largest Social-Media Project Ever – Advertising Age
2010 in Logos – Designers Couch
Top 10 worst celebrity ads – Brand  Republic
The Noun Project
No time for SEO? Learn it in 30 seconds
9 știri media din 2010, cu impact în 2011 – Comănescu.ro
10 Social Media Highlights (Data Included)
Facebook, Twitter, iPad Ads and More: What Mattered in 2010
Six Social Media Trends 2011 – David Armano (Edelman), in Harvard Business Review
6 Trends in Social Media 2011  – John Bell (Ogilvy)